Streetwear has been popular for many years now in the western world. It goes back to the 1980s where Stussy started the market for streetwear.
There are many other brands that you can look out for on the high street. Here are five streetwear brands that you should keep your eyes peeled for on the street.
Like mentioned earlier, Stussy the first streetwear brands to enter the fashion world. Graphic t-shirts were made by a Californian surfer named Shawn Stussy in the 1980s.
It started with Shawn originally drawing letters on surfboards which he then slowly moved over to clothing. This soon became his company’s logo which he printed on t-shirts, hoodies and other items.
Supreme wasn’t long after Stussy and soon became very popular. It was originally famous for skateboards before it entered the market of clothing. Supreme began releasing clothes in batches and not releasing them all at once.
Due to this, it created a massive hype on the street which made the brand quickly sell out. A great way to market their products and sell very quickly across the United States of America. Supreme are still a massive brand within the fashion industry today.
The company originally started with making work clothes for people that work in the construction industry. Those that were already buying streetwear started showing an interest in Carhartt and their clothing range.
Carhartt have now adapted their style over the years for the fashion industry. Releasing a brand named Carhartt WIP (work in progress) with their brand name or logo on all the clothing. Many other brands have done exactly what Carhartt have done such as Dickies. Dickies originally started with making working clothes but are now making streetwear clothes as well.
Bape (A Bathing Ape)
Japan are another country that has got on board with streetwear. Bringing something different compared to what the western parts of the world do. BAPE was created by a DJ and fashion designer called Nigo.
Japanese streetwear is full of printed clothing brands and goes for a more colourful approach to their clothing. This is one reason why BAPE is so popular in the eastern part of the world because of their unique designs.
The North Face
The North Face is a very popular brand for mountaineering and outdoor weather. It wasn’t until recent years that The North Face started becoming popular with streetwear.
It collaborates with many streetwear brands in the fashion industry to help with their style. They have worked with MM6 Maison Margiela, Supreme, Junya Watanabe, Raeburn, and other fashion collaborators. Recently, they have also collaborated with luxury house fashion brand, Gucci.
Streetwear has been massively successful with printed t-shirts, hoodies/jumpers, accessories and full tracksuits. It is becoming more popular in many other countries now as well like Japan and China, as well as the United Kingdom.
The growth of urban streetwear is amazing due to originally starting with surfers in the United States and progressing through the rap culture.
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