Hand Mannequins: Friend or Foe?

Are you a jewelry designer or a collector of fine jewelry? Do you have a brick and mortar store, or perhaps, an eCommerce store? In today’s retail environment, there is very little point of storing your jewelry in drawers or flat in boxes. It’s important for how to display your pieces in an aesthetically pleasing manner. Experience has shown you that displaying your jewelry in a creative way helps draw visitors into becoming return customers.

It does not matter whether you are jewelry designer or a collector, the best way to display your jewelry is to use a hand mannequin. There is a wide range of hands available to display rings, watches, and bracelets, amongst other items. The best hand mannequins are made from fiberglass or wood, with long articulated fingers to allow you endless possibilities when displaying your accessories.

Why is it important to purchase hand mannequins?

We have discussed the importance of using hand mannequins to display your jewelry; however, there is a cost involved in order to purchase the correct number of mannequins to adequately display all of your jewelry. The question that you have to ask yourself is whether the cost justifies itself. In other words, is there a return on your investment (ROI)?

What is ROI?

According to the Investing Answers website, ROI “measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.” In simple terms, will the purchase of hand mannequins increase your sales; thereby making it worth having purchased the hand mannequins. Of course, it is important to maintain a balance. It doesn’t help bankrupting yourself buying mannequins. My suggestion is to make multiple purchases of mannequins as your business expands.

Displaying your jewelry for displaying

Part of running a business is to develop a digital media marketing strategy. Without a well developed marketing strategy, there is very little chance of running a successful business. With the ascent of mobile devices and the information age, it is vital to take high-quality images in order to display them on your website and your social media profiles.

In a nutshell, the best way to hook people into purchasing your value proposition, or your jewelry, is to display it on the hand mannequins, photograph it, and then upload these photos onto your website and social media platforms.. It goes without saying that the more creatively you are able to display your jewelry, the greater chance there is of making sales.

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